Social Media Content Operator (New CPG / Wellness Brand)

We're looking for a freelance social media content operator who can own our end-to-end content system across Instagram, TikTok, and other relevant platforms (X, YouTube Shorts, LinkedIn optional). This is a part-time role, ideal for a highly visual, culturally fluent creator who understands CPG, wellness trends, and early-stage storytelling. What You'll Do: Launch and brand all core social accounts (IG, TikTok, YouTube Shorts, etc.) Build out a content calendar and keep it populated with brand-consistent visuals, copy, and video Repurpose existing assets (renders, founder photos, mockups, Reels) and turn them into feed, story, and short-form video posts Source relevant content (e.g., gym videos, early customer reactions, founder clips) Suggest and execute light UGC-style content where relevant Write captions, hashtags, and calls to action using our tone guide Iterate weekly based on feedback You're a Fit If You: Have managed or built IG/TikTok/Shorts content for CPG, wellness, or startup brands Can edit Reels/TikToks in CapCut or equivalent Know how to tell a story in 15–60 seconds visually Have an eye for subtle, elevated design (we are not loud or gimmicky) Are comfortable working with founders, async, and fast-paced early brand environments Nice to Have: Familiarity with clean label food/bev brands Interest in gym culture, wellness, longevity, or high-performance nutrition Light experience with influencer DM outreach or affiliate tools Apply tot his job Apply To this Job