SEO Specialist for Kids Product Brand (Content + Strategy, No Spam Backlinks)
Title: SEO Specialist for Kids Product Brand (Content + Strategy, No Spam Backlinks) Description: We are looking for an experienced SEO specialist to help grow organic traffic for a single-product brand: Sheroo the Brave Little Tiger™, a comfort plush toy designed to help children feel safe and calm. This is NOT a generic SEO role. We are NOT interested in bulk backlinks or outdated SEO tactics. We are looking for someone who understands:
- Content-driven SEO
- Search intent (especially parenting-related)
- Emotional product positioning
- Clean on-page optimization
Scope of Work: 1. Keyword Research
- Identify high-intent keywords related to:
- child anxiety
- bedtime comfort
- separation anxiety
- comfort objects for kids
- Provide keyword clusters (not just a list)
2. Content Strategy
- Recommend 10–15 blog topics based on real search demand
- Prioritize topics that can drive traffic and conversions
3. Blog Writing (initial phase)
- Write 3–5 high-quality SEO articles 1200 words or less
- Must be natural, helpful, and written for parents (not robotic SEO content)
- Include internal linking strategy
4. On-Page SEO
- Optimize homepage and key sections
- Improve headings, keyword placement, and structure
- Ensure SEO aligns with conversion (not just rankings)
5. Light Outreach Strategy (optional but preferred)
- Suggest ways to get backlinks from:
- parenting blogs
- child development websites
- influencers
Important:
- DO NOT offer bulk backlink packages
- DO NOT use black-hat or spam tactics
- DO NOT keyword stuff
We are building a long-term brand, not chasing shortcuts. Ideal Candidate:
- Experience in parenting, kids, or eCommerce niches
- Strong writing ability (must show samples)
- Understands SEO + conversion (not just traffic)
To Apply: Please include: 1. 2–3 writing samples (preferably blog posts) 2. Example of keyword research or content plan 3. Brief explanation of how you would approach SEO for a product like this Budget: Open to fixed price or monthly retainer based on scope. Goal: Build sustainable organic traffic and increase conversions through high-quality SEO and content. Apply tot his job Apply To this Job