Director of Sales- Cases - ProAV- Music

OVERVIEW We're on the lookout for a motivated, high-energy, results-driven Director of Sales in the Pro AV/ Music case industry. You will be responsible for driving sales growth and expanding market share across the U.S. This pivotal role will oversee a talented sales team, manage distributor partnerships, and drive engagement with manufacturers, touring professionals, and retail partners. If you are passionate about the music and live production industry and excel at building strong customer relationships while exceeding ambitious targets, this is your opportunity to make a significant impact. DAY IN THE LIFE

• Set clear goals, monitor performance, and hold team members accountable for results.
• Provide frequent feedback and conduct regularly scheduled performance discussions.
• Encourage open communication, share best practices, and maintain a positive, supportive work environment.
• Oversee performance management, including reviews, career development plans, and performance improvement initiatives.
• Ensure compliance with all company policies and procedures.
• Develop and implement innovative sales strategies to expand market share and accelerate revenue growth.
• Identify and pursue new business opportunities, including OEM partnerships and custom case solutions.
• Conduct market and competitive analysis to refine positioning and sales tactics.
• Leverage data analytics and CRM tools to track performance, forecast trends, and inform strategic decisions
• Build and nurture relationships with key accounts, industry leaders, touring professionals, and production companies.
• Represent the company at tradeshows, conferences, and networking events to strengthen brand presence and uncover new opportunities.
• Collaborate closely with product development and engineering teams to align case designs with evolving market demands.
• Serve as the voice of the customer, sharing insights to influence product innovation and strategy.
• Drive customer retention strategies to cultivate long-term partnerships and recurring revenue streams.

WHAT YOU BRING

• Bachelor's degree in Business, Sales, Marketing, or a related field.
• 5+ years of progressive sales and sales leadership experience with a proven track record of exceeding revenue targets.
• Demonstrated success in a senior sales leadership role, preferably within the Pro AV or Music industry.
• Understanding of musical instruments, recording gear, live production equipment, in the protective case requirements.
• Experience collaborating with touring professionals, AV manufacturers, and production companies.
• Familiarity with custom plastic manufacturing processes and technical product sales cycles.
• Strong analytical skills with the ability to translate data and market trends into actionable strategies.
• Solid motivational leadership skills with a hunter mentality and demonstrated sales-closing expertise.
• Ability to build executive-level relationships and deliver compelling board-level presentations.
• Travel for tradeshows and customer visits.

WHAT WE OFFER

• Base Salary: $120k-130k DOE

Bonus: 20% PLUS additional incentives for exceeding goal

• Medical
• Dental
• Vision
• Life
• 401k
• Ability to partner with musicians, touring groups and entertainers throughout US!

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