Manager, Digital Marketing

The Need For over 25 years, IJM has pioneered the work to protect vulnerable people from violence. Nine out of nine times in the last decade, IJM’s Justice System Strengthening Projects have reduced slavery and violence between 50 and 85% for very large populations of people in poverty. As we grow to expand our impact to protect 500 million people from violence, we are seeking a Manager, Digital Marketing to develop and execute integrated digital marketing strategies that drive awareness, engagement, revenue growth, and mission impact across all digital channels. This position is hybrid (onsite Tuesdays & Thursdays) if located in the Washington, DC area or remote for non-local candidates. It reports to the Director of Digital and is only available for candidates with the right to work in the US.

Responsibilities

• Lead the strategy, execution, and delivery of integrated digital marketing campaigns across IJM’s digital channels;
• Execute high-impact digital campaigns across website optimization, SEO, SEM, email marketing, social media, and audience personalization to drive awareness, engagement, and conversion;
• Leverage marketing technology platforms, including CDPs, marketing automation, and analytics tools, to deliver personalized digital experiences and continuous optimization;
• Partner with Creative, Communications, Product, Technology, and Fundraising teams to ensure coordinated, mission-aligned messaging;
• Translate campaign objectives into clear requirements for landing pages, user journeys, and integrated digital experiences in collaboration with UX and development teams;
• Analyze campaign performance, user behavior, and conversion data to inform testing, optimization, and performance improvements;
• Manage paid media performance, budget allocation, and agency relationships to maximize return on investment;
• Guide content structure, publishing workflows, and governance within CMS platforms in collaboration with technology partners;
• Ensure all digital marketing activities align with brand standards, compliance requirements, and campaign KPIs; and
• Participate in IJM’s community of spiritual formation.

Qualifications:

• Bachelor’s degree in digital marketing, design, development, user experience, or a related field;
• 5 to 7 years of experience in digital marketing with demonstrated success managing multi-channel campaigns;
• At least two years of experience managing digital marketing teams or functions;
• Proven success developing and executing digital marketing strategies that drive revenue growth and audience engagement;
• Experience integrating and evolving marketing technology platforms;
• Deep experience with digital marketing and analytics platforms (e.g., Google Analytics, Google Ads, Meta Ads Manager, CDPs, marketing automation tools); and
• Strong understanding of SEO, SEM, email marketing best practices, and audience personalization strategies.

Critical Qualities:

• Eager commitment to IJM’s Core Values: Christian, Professional, and Bridge-Building;
• Strategic systems thinker with a strong analytical mindset and results orientation;
• Collaborative, mission-driven leader who builds trust across teams and disciplines;
• Clear communicator able to influence technical and non-technical stakeholders;
• Disciplined, detail-oriented, and effective at prioritization;
• Passion for creating user-centered digital experiences that drive action; and
• Self-starter with strong initiative and a learning mindset.

Application Process: Upload Resume, Cover Letter, and Statement of Faith* in one PDF document.

• What is a Statement of Faith?*

A statement of faith should describe your Christian faith and how you see it as relevant to your involvement with IJM. The statement can be incorporated into the cover letter or submitted as a separate document and should include, at a minimum, a description of your spiritual disciplines (prayer, study, etc.) and your current fellowship or place of worship. What Does IJM Have to Offer?

• Comprehensive Medical/Dental/Vision benefits
• Monthly commuter and parking benefits in the DC metro area
• Retirement benefit options
• Paid leave starting at 23 days
• 12 holidays (plus early release the day prior)
• Daily, quarterly, and annual community spiritual formation
• Robust staff care resources

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