Experienced Customer GTM Lead – ServiceNow University Marketing Strategy and Training Solutions

At arenaflex, we're on a mission to revolutionize the way organizations work, and we're looking for a talented Customer GTM Lead to join our ServiceNow University marketing team. As a key player in our high-performing team, you'll be responsible for developing and executing a comprehensive Go-to-Market (GTM) strategy for our training solutions, driving growth and expansion across the ServiceNow ecosystem.

About arenaflex

arenaflex is a global market leader in the AI-enhanced technology space, empowering organizations to find smarter, faster, and better ways to work. With a vision to make the world work better for everyone, we're committed to innovation, customer satisfaction, and employee growth. Our intelligent cloud-based platform seamlessly connects people, systems, and processes, and we're proud to have over 8,100 customers, including 85% of the Fortune 500.

ServiceNow University: Empowering the Future of Work

ServiceNow University is a pioneering initiative that's empowering individuals in the ServiceNow ecosystem to develop the skills for an AI-driven world. Our goal is to reach 3 million learners by 2027, and we're expanding our marketing team to support and scale the Go-to-Market (GTM) attainment of our training services organization (Customer Acceleration). As a Customer GTM Lead, you'll play a critical role in driving this vision forward.

Responsibilities

As a Customer GTM Lead, you'll be responsible for:

• Developing and executing a comprehensive GTM strategy for ServiceNow University's training solutions, aligned with global and regional business goals
• Conducting market research and analyzing trends and technologies to maximize ServiceNow University exposure across the ServiceNow ecosystem
• Helping Customer Acceleration to land and expand into new/emerging markets
• Driving cross-functional collaboration to align on product strategy, solutions, and messaging
• Developing compelling value propositions and messaging for use cases and target customers
• Supporting the Customer Acceleration group strategy for 'selling through partners' under a refreshed Authorized Training Partner model through co-branded marketing initiatives, dedicated sales assets, and incentives
• Creating comprehensive GTM plans and leading the integrated marketing campaign to drive awareness of training services solutions and new product launches
• Focusing marketing strategy and development initiatives into strategic Customer Acceleration markets (e.g., India, KSA, Japan, LATAM)
• Leveraging data to measure campaign performance and make informed recommendations and decisions on the GTM strategy
• Helping Customer Acceleration to showcase training value metrics and UX reports to internal and external audiences
• Building innovative content and sales assets (e.g., customer case studies, first call decks, infographics, eBooks) aligned to target customers/personas
• Executing ServiceNow University GTM activities globally, including events to drive awareness to customers and partners (e.g., webinars, industry events)
• Presenting content to internal/external audiences at sales kickoff, sales trainings, executive briefing centers, Knowledge, World Forums, industry conferences, and analyst/press briefings

Qualifications

To succeed in this role, you'll need:

• 12+ years of experience in GTM strategy, business development, product and solution marketing, or related roles in a B2B environment
• Experience with learning and development and training solutions is a plus
• Bachelor's degree or equivalent experience in marketing, business, or a related field
• Knowledge and proficiency of AI technologies and tools and a keen interest with the latest AI trends and innovations
• Exceptional written and verbal communication skills to interact with leaders and stakeholders
• Excellent people skills to interact with cross-functional teams and manage teams
• ~25% travel to support GTM activities and customer events

Why Join arenaflex?

At arenaflex, we value inclusivity, diversity, and employee growth. We're committed to creating a work environment that's flexible, remote, and inclusive, with opportunities for career advancement and professional development. Our compensation package includes a base pay of $162,600 - $284,600, plus equity (when applicable), variable/incentive compensation, and benefits. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan, and family leave programs.

Work Environment and Culture

We approach our distributed world of work with flexibility and trust, offering a range of work personas (flexible, remote, or required in office) to suit your needs. Our company culture is built on innovation, customer satisfaction, and employee growth, with a focus on collaboration, creativity, and continuous learning.

Equal Opportunity Employer

arenaflex is an equal opportunity employer, committed to diversity and inclusion. We welcome applications from qualified candidates from diverse backgrounds, including non-traditional paths. We're proud to be an inclusive and accessible employer, committed to creating a work environment that's welcoming and supportive of all employees.

Accommodations and Export Control Regulations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [redacted] for assistance. For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), arenaflex may be required to obtain export control approval from government authorities for certain individuals.

Apply Now!

If you're a motivated and experienced professional with a passion for marketing and customer growth, we encourage you to apply for this exciting opportunity. Join our ServiceNow University marketing team and help us drive innovation and growth in the AI-enhanced technology space. Apply for this job