Head of Customer Discovery and Insight – Driving Data-Driven Decision Making at arenaflex

At arenaflex, we're committed to harnessing the power of customer insights to drive business growth and innovation. As a leader in our industry, we're constantly seeking new ways to stay ahead of the curve and deliver exceptional value to our customers. That's where you come in – as our Head of Customer Discovery and Insight, you'll play a critical role in shaping our research strategy and informing data-driven decision making across the organization.

About arenaflex

arenaflex is a dynamic and forward-thinking organization that's passionate about delivering cutting-edge solutions to our customers. With a rich history of innovation and a commitment to excellence, we're constantly pushing the boundaries of what's possible. Our team is comprised of talented individuals from diverse backgrounds and industries, united by a shared vision of making a meaningful impact.

Job Summary

As our Head of Customer Discovery and Insight, you'll be responsible for developing and implementing a comprehensive research strategy that drives data-driven decision making across the organization. You'll work closely with internal stakeholders to identify knowledge gaps, develop research agendas, and analyze results to inform business strategies and processes. Your expertise in market research, customer insights, and data analysis will be invaluable in helping us stay ahead of the competition and deliver exceptional value to our customers.

Key Responsibilities

* Develop a research strategy for the entire company, including where market research should be institutionalized (e.g., during the product development process, before a new ad campaign launches, etc.)

• Recommend, launch, and manage ongoing customer/user panels to gather insights and feedback
• Create, execute, and analyze quantitative and qualitative research projects to inform business strategies and processes
• Build insights repositories where stakeholders can easily access relevant data points to support their projects and goals
• Become the go-to expert around market/customer/VOC research programs, regardless of where the execution happens (in-house or outsourced)
• Build and manage a community of panelists to drive quick polls and insights access across all business units
• Design controlled experiments to test marketing assets (e.g., messaging, creative)
• Conduct competitive intelligence research and design research processes to stay ahead of the competition
• Create and socialize highly effective reports that not only determine what's happening (descriptive analysis) but also why it's happening (prescriptive) and what will happen (predictive analytics)
• Develop and maintain a team of researchers, ensuring research quality and assuring research results focus on implications for the business, rather than just findings
• Collaborate with business executives to identify knowledge gaps, make recommendations, and help develop research agendas that balance strategic and tactical needs

Essential Qualifications

* Bachelor's degree or equivalent experience

• 15+ years of experience in market research, with at least 8 years in a corporate research function
• 10 years of experience managing a team
• Academic research experience producing high-quality reports
• Expertise in designing, executing, and analyzing results of quantitative and qualitative research
• Experience working with content marketing, PR, and social media teams to amplify the thought leadership impact of research programs

Preferred Qualifications

* Degree in Market Research

• PhD degree (a plus)

What We Offer

* A dynamic and supportive work environment that encourages innovation and collaboration

• Opportunities for career growth and professional development
• A comprehensive benefits package, including health insurance, retirement plan, and paid time off
• A competitive salary and bonus structure
• The chance to work with a talented team of professionals who are passionate about making a meaningful impact

Equal Opportunity

arenaflex is an equal opportunity employer and welcomes applications from diverse candidates. We are committed to creating an inclusive and respectful work environment that values diversity and promotes equal opportunities for all employees.

How to Apply

If you're a motivated and experienced professional with a passion for market research and customer insights, we encourage you to apply for this exciting opportunity. Please submit your resume and a cover letter outlining your qualifications and experience. We look forward to hearing from you! Apply Job! Apply for this job