Senior Manager, Global Brand Marketing

About the position The Senior Manager, Global Brand Marketing is responsible for creating the corporate brand marketing strategy and translating this into actionable plans that enhance corporate brand awareness, build trust and drive meaningful engagement in support of Boston Scientific’s brand and reputation. This role reports to the director, Global Brand Strategy and will partner with corporate communications leadership. This role serves as the day-to-day strategic owner of integrated, high-impact multi-channel corporate campaigns including defining paid media strategies that amplify corporate brand and reputation narratives, setting campaign priorities, leading agency strategy briefs and ensuring campaigns deliver against clearly defined objectives. This role requires working with agility in a matrixed environment, setting strategic direction with a cross-functional team across brand creative, content, media, UX, analytics and research to bring the corporate brand to life across paid, owned and earned channels. This position is ideal for a strategic marketer motivated by branded, purpose-driven corporate storytelling, and measurable impact.

Responsibilities

• Translating global Boston Scientific brand strategy into clear corporate marketing campaign and paid media strategies that address brand and reputation objectives.
• Defines corporate brand marketing campaign objectives, success metrics, paid media optimization strategies and KPI targets that drive brand, reputation and engagement outcomes.
• Monitoring the market, competitive landscape and relevant corporate brand activities to inform plans.
• Defining annual and quarterly program milestones and activities aligned to strategic objectives, scopes budget requirements and considers resources needed for implementation.
• Leading the development of strategic briefs for creative, media, content and research teams.
• Serving as the strategic point of contact to internal stakeholders and brand marketing agency partners.
• Partnering with corporate brand creative agency, paid media strategist, and corporate reputation program leaders (e.g. editorial strategy, media relations, social media, employer brand, thought leadership/exec visibility, employee advocacy) to ensure alignment of brand marketing plans and investments that reinforce corporate narratives and are executed consistently across integrated paid, owned, and earned channels.
• Partnering with brand & reputation insights to define measurement approach, interpret performance, and ensure alignment between campaign objectives and enterprise brand KPIs..
• Use performance data, brand health indicators, and audience insights to continuously optimize campaign strategy, messaging, and channel investment
• Translate performance data and brand insights into clear strategic implications and present to leadership recommendations that inform decision-making and investment prioritization.
• Fostering strong relationships across Global Corporate Communications, Integrated Digital Marketing, Enterprise Analytics, Talent Acquisition, regional and business teams
• Enhancing the team’s corporate brand marketing knowledge and consistently learning, embracing and applying emerging and best practices, including AI to strengthen corporate brand impact across initiatives.

Requirements

• Bachelor’s degree or equivalent
• A minimum of 8 years of professional experience in corporate-level brand marketing
• Demonstrated experience leading multi-channel corporate brand campaigns
• Experience working with external creative and media agencies
• Experience operating in complex, matrixed or regulated environments
• Experience supporting global or corporate brands
• Demonstrated ability to define corporate-level brand objectives, interpret performance and brand health indicators and drive measurable
• Proven ability to influence cross-functional partners without direct authority
• Excellent communication and presentation skills
• Experience presenting to senior stakeholders or leadership teams
• Highly organized, strategic, and comfortable managing multiple priorities in a fast-paced environment.
• Experience working with communications and social teams defining paid media strategies as part of an integrated PESO approach.
• Excellent collaborator who is enthusiastic about joining a growing team and bringing fresh, innovative ideas and insights to the table.

Nice-to-haves

• Experience in healthcare, medical technology or highly regulated industries
• Strong briefing, business case/strategy storytelling and presentation development skills
• Strong understanding of audience behavior, digital platforms, and evolving content and discovery practices (SEO, GEO, AEO).

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