Pre-Sales Specialist, Political, Advocacy & Agency
About the position Resonate is seeking a Pre-Sales Specialist to join their Political, Advocacy & Agency team. This role is client-facing and involves working with political campaigns, advocacy organizations, and media agencies. The Pre-Sales Specialist will be responsible for the pre-sales process, turning client needs into data-backed solutions by designing audiences, building proposals, structuring budgets, and ensuring campaign readiness. The role requires a strong understanding of why people think and behave the way they do, going beyond basic demographics to understand motivations, values, and behaviors.
Responsibilities
- Partner with sales on the full pre-sales cycle - from discovery calls and briefings through to final presentations with senior stakeholders at campaigns, advocacy groups, and agencies
- Draft Managed Media and data proposals, including audience design, budget tables, insertion orders, and supporting campaign documentation
- Deliver product demos and technical presentations that bring Resonate's data depth and capabilities to life for clients
- Translate complex datasets into clear, actionable strategies that drive measurable outcomes for clients
- Collaborate with Product and Research teams to feed client insights back into the roadmap
- Contribute to internal knowledge-sharing - case studies, POVs, best practices, and thought leadership
Requirements
- 1-3 years of experience in media planning, campaign management, or pre-sales
- Strong analytical skills - ability to take a complex dataset and turn it into a clear story
- Excellent communication, written and verbal - confidence presenting to senior audiences
- Ability to manage multiple projects and deadlines without things slipping
- A genuine interest in the political, advocacy, or agency media space
- Bachelor's degree or equivalent experience
Nice-to-haves
- Experience in programmatic, AdTech, SaaS, or a data-driven media environment
- Familiarity with DMPs, DSPs, or audience-based buying
- Prior experience at a media agency or working on political or advocacy campaigns
- Comfort working in environments that aren't fully defined yet - ability to build the process as much as follow it
Benefits
- Uncapped growth potential
- Chance to have a meaningful impact on the company
- Opportunity to work on cutting-edge, AI-powered marketing data and identity solutions
- Competitive 401(k) match
- Open PTO policy
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