Retail Marketing Lead
About the position The Retail Marketing Lead is responsible for identifying marketing opportunities, developing digital content, and overseeing the execution and management of content across all marketing channels. Serving as the primary retail channel lead, this role drives the planning, creation, and timely delivery of content to meet key deadlines. The Retail Marketing Lead ensures the marketing calendar stays on track, maintains brand consistency, and is executed at a high standard. Creates digital and social media content across channels, including product flat lays, digital compositions, graphics, and GIFs. Analyzes performance data to inform strategy and guide the marketing team in developing and executing daily content across channels (social, SMS, email, influencers, etc.) to drive traffic and sales for key products and categories. Provides ongoing recommendations to leadership on how to consistently improve channel Serves as creative and digital marketing content lead for assigned channel. Participate in channel meetings, and related processes to align strategic priorities and support the development and execution of creative and digital marketing content. Partner with assigned channel to identify, propose, and implement innovative marketing content, tools, and strategy. Support development of overall marketing calendar and ensure deadlines are met. Ensures that assigned channel’s calendar requirements are documented and executed accordingly. Creates emails and marketing copy for Retail and Ecommerce channels as needed.
Responsibilities
- Identifying marketing opportunities
- Developing digital content
- Overseeing the execution and management of content across all marketing channels
- Driving the planning, creation, and timely delivery of content to meet key deadlines
- Ensuring the marketing calendar stays on track, maintains brand consistency, and is executed at a high standard
- Creating digital and social media content across channels, including product flat lays, digital compositions, graphics, and GIFs
- Analyzing performance data to inform strategy and guide the marketing team in developing and executing daily content across channels (social, SMS, email, influencers, etc.) to drive traffic and sales for key products and categories
- Providing ongoing recommendations to leadership on how to consistently improve channel
- Serving as creative and digital marketing content lead for assigned channel
- Participating in channel meetings, and related processes to align strategic priorities and support the development and execution of creative and digital marketing content
- Partnering with assigned channel to identify, propose, and implement innovative marketing content, tools, and strategy
- Supporting development of overall marketing calendar and ensuring deadlines are met
- Ensuring that assigned channel’s calendar requirements are documented and executed accordingly
- Creating emails and marketing copy for Retail and Ecommerce channels as needed
Requirements
- Bachelor's in marketing, business, communications, or related degree
- Generally, 4+ year of relevant experience
- Advanced computer skills, Excel, and Word
- Knowledge of Adobe software programs (Illustrator, Photoshop, InDesign)
- A strong creative eye with the ability to bring fresh ideas to life
- Excellent interpersonal skills and a collaborative approach to working across teams
- Strong time management and organizational skills to prioritize effectively and meet deadlines
- Exceptional attention to detail in all aspects of your work
- Clear and effective written and verbal communication skills
- The ability to manage multiple priorities while consistently delivering on time
Nice-to-haves
- experience in apparel or fashion preferred but not required
Benefits
- generous vacation policy
- health and wellness coverage
- 401k with company match
- discounted stock purchasing
- options for education reimbursement
- amazing product discounts
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