Category and Shopper Strategy Analyst
Smucker Foods of Canada Corp. is a subsidiary of The J.M. Smucker Co., a well-respected North American marketer and manufacturer of quality food products. The Category & Shopper Strategy Analyst will advance Category Leadership initiatives through data analytics and retail strategy, translating analytics into actionable insights to support strategic decisions and category growth.
Responsibilities
- Translate and synthesize sales trends into insights by mining various data sources like NielsenIQ POS and Panel data, to support category growth and initiatives
- Collaborate with teams developing retailer specific stories by leveraging category insights and fact-based opportunities
- Conduct on-demand analysis using diverse data platforms to support sales and cross-functional teams
- Contribute to the development of sales presentations for customer meetings and internal learning materials
- Develop reports and presentations to convey findings and provide strategic recommendations
- Assist in crafting gold standards for Merchandising, Assortment, and Shelving within the category
Skills
- 1+ years in Category Management experience desired University Degree/College Diploma or relevant experience
- Working knowledge in NielsenIQ Panel data and retail measurement services
- Demonstrated ability to transform data into actionable insights
- Understanding of storytelling principles and best practices
- Exceptional problem-solving skills, multitasking ability, and aptitude for presenting complex insights to internal teams effectively
- Innovative and creative thinker, capable of generating fresh ideas and approaches
- Team-oriented with excellent collaboration skills
- Proactive self-starter with a drive for excellence
- Outstanding communication skills combined with a self-motivated approach
- Proficient in MS PowerPoint and Excel
- Experience in the CPG (Consumer Packaged Goods) industry is a valuable asset
Company Overview