Digital Media Associate
Applecart is the leading technology company that C-suites rely on to reach business-critical decision makers. The Digital Media Associate will serve as a vital resource for the Client Services team, assisting with media planning and ad trafficking while liaising with external media partners to maximize efficiency and impact outcomes for advertising clients.
Responsibilities
- Assist with media planning and ad trafficking, collaborating with external media partners and internal teams
- Act as a resource and support the Client Services team in sharing and codifying digital media best practices
- Consult with Client Services managers and strategists to build media plans and manage digital advertising campaigns
- Oversee trafficking requests, monitor pacing for live campaigns, and QA digital advertising campaigns
- Traffic ad campaigns including building campaigns on Facebook Ads Manager and LinkedIn Ads Manager
Skills
- 1+ years of experience drafting media plans for digital advertising campaigns
- Trafficking experience with programmatic and social platforms, including Facebook Ads Manager, LinkedIn Ads Manager, Twitter Ads
- Experience with client account management or working with campaign stakeholders
- Track record of success in past project management roles
- Passion for process improvement and experience and familiarity with client-facing presentations and reports
- Vendor management experience
- Exposure to custom-list targeting and an understanding of the nuances of reaching individuals 1 to 1 through digital advertising
Benefits
- Annual cash bonus
- Generous equity compensation
- Hybrid role. Work from home on Monday and Friday and in Applecart’s New York City office Tuesday through Thursday.
Company Overview