Social Media Manager – Instagram, Part-Time

Worldwide Salaried Open

Job Description

Instagram Strategy & Growth Develop, curate, and manage a structured, high-impact Instagram content calendar. Intentionally grow our followers and engagement metrics, focusing heavily on community impact rather than just vanity metrics.
Video-First Content Creation (Primary Focus) Produce, shoot, and edit highly engaging Reels that capture both the emotional energy and the educational depth of our STEM programs. Optimize all short-form video content for reach, watch time, and retention.
Visual & Written Storytelling Write compelling, human-centric captions that connect our core values (resilience, inquisitiveness, empathy) to what parents care about most. Turn technical curriculum themes into accessible, weekly narratives.
Basic Graphic Design Design clean, simple, and brand-consistent static graphics or carousels when needed to support announcements or educational content.
Performance Tracking & Analytics Track weekly engagement metrics, saves, shares, and DM inquiries. Interpret data trends to continuously iterate and pivot our content strategy.

Proven Track Record Demonstrated success managing and growing brand Instagram accounts, ideally within the parenting, education, pediatric, or family-focused spaces.
Multimedia Production Skills A strong portfolio showcasing expert-level short-form video editing (Reels/TikTok formatting), baseline graphic design, and punchy copywriting.
Exceptional Communication A personable, engaging, and empathetic storytelling style that easily translates organizational mission into community excitement.
High-Agency & Entrepreneurial A proactive self-starter who thrives in a fast-paced startup environment, takes feedback constructively, and treats data as a guide.

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