[Remote] Lifecycle Marketing Manager, Amazon Attraction, Influence, and Marketing
Note: The job is a remote job and is open to candidates in USA. Amazon is seeking a technically skilled Lifecycle Marketing Manager for their Journey Orchestration team, responsible for executing global email, SMS, and push notification campaigns. The role focuses on building responsive email templates, configuring automation workflows, and launching data-driven lifecycle journeys to enhance candidate experiences and support hiring goals.
Responsibilities
- Write and maintain responsive HTML email templates using HTML5, CSS3, and inline styling techniques that render correctly across 50+ email client/device combinations (Outlook, Gmail, Apple Mail, mobile)
- Debug and resolve rendering issues including CSS compatibility gaps, image blocking, dark mode behavior, and responsive breakpoints
- Use 3P tools (Litmus, Email on Acid) to QA, test, and optimize templates pre-launch
- Implement dynamic content blocks, conditional logic, and personalization tokens within email templates
- Maintain and evolve a scalable email template library with modular, reusable components
- Configure and manage campaign workflows, triggers, and automation sequences within CRM/CMS platforms (PinPoint, Connect, Brightspot)
- Build audience segments using candidate data attributes, behavioral signals, and journey stage logic
- Set up A/B and multivariate tests including split logic, holdout groups, and statistical significance thresholds
- Troubleshoot technical issues with tracking pixels, UTM parameters, link routing, and automation triggers
- Implement country-specific campaign variations including localization logic, compliance rules, and send-time optimization
- Own end-to-end execution of global lifecycle campaigns: journey-based automations and ad hoc launches for warehouse jobs, corporate professionals, and field marketing support requests
- Monitor and report on campaign performance using Adobe Analytics and platform-level data, covering CTR, open rates, conversion rates, deliverability, and list health metrics
- Identify underperforming campaigns, channels, or tactics and make documented decisions to optimize or sunset
- Establish a repeatable testing cadence and deliver stakeholder-facing performance reports with data-backed recommendations
- Manage execution timelines and coordinate cross-functional dependencies to hit launch dates
Skills
- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience managing and measuring marketing performance in various channels
- Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
- Bachelor's degree, or 2+ years of Amazon (blue badge/FTE) experience
- Experience managing external partners to develop marketing programs
- Experience presenting ideas to various levels of an organization to gain support for initiatives
Benefits
- Sign-on payments
- Restricted stock units (RSUs)
- Comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
- 401(k) matching
- Paid time off
- Parental leave
Company Overview