[Remote] VP of Growth - Online Health Platform

Note: The job is a remote job and is open to candidates in USA. Keller Executive Search is seeking a VP of Growth for a fast-scaling telemedicine company undergoing a significant commercial evolution. The successful candidate will be responsible for leading the transition to a subscription and retention-first model, overseeing key metrics such as CAC and LTV while coordinating marketing efforts across departments.

Responsibilities

• Own CAC, LTV, and payback period across all paid and owned channels
• Define and execute channel strategy and budget allocation, with a primary focus on Google Ads and secondary focus on Meta
• Audit and eliminate 20 to 30% of inefficient spend within the first 60 to 90 days
• Own the full funnel architecture from ad creative through landing page, intake, checkout, upsell, and retention
• Define ICP and targeting strategy and continuously refine based on cohort performance
• Build and manage the experimentation roadmap, running rapid tests and iterating weekly
• Define offer strategy including pricing, bundling, promotions, and subscription structures
• Identify highest-value customer cohorts and develop monetization and retention improvements
• Report on performance and unit economics to the CEO, working closely with the Controller
• Coordinate across departments to align marketing activity with business priorities, quarterly goals, and revenue targets
• Transition the marketing function from an ad-hoc, reactive state to an organised, strategically planned growth centre

Skills

• Proven, hands-on ownership of paid media budgets of $10M or more annually (not agency management or team oversight only direct, in-platform execution required)
• Deep Google Ads expertise including fluency in auction dynamics, keyword economics, and CAC volatility
• Demonstrated experience transitioning a transactional business model to a recurring or subscription model, with measurable improvements in LTV, retention, and ARPU
• Full end-to-end funnel ownership experience, including ad through landing page, intake, checkout, and retention
• Financial fluency at the operator level: CAC by channel, LTV by cohort, payback period, and contribution margin
• Comfort making fast decisions with imperfect data and iterating rapidly rather than over-strategising
• Ability to diagnose funnel issues and begin contributing without an extended ramp-up period
• Background in telehealth, digital health, or direct-to-consumer healthcare
• Experience with GLP-1 programs, Rx-based subscription models, or weight management platforms
• Exposure to subscription eCommerce or fintech subscription models
• Experience with pricing strategy, offer bundling, and promotional architecture
• Familiarity with secondary paid channels including Meta

Benefits

• Additional benefits details will be shared during the interview process

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