[Remote] Senior Social Media Marketing Manager
Note: The job is a remote job and is open to candidates in USA. Meitu Inc. is a company behind AirBrush, a smart photo and video editing app. They are seeking a Senior Social Media Marketing Manager to connect their brand with creators and users in the US and Brazil, focusing on influencer marketing strategies and driving user acquisition through engaging content.
Responsibilities
- End-to-End Influencer Campaign Management: Formulate and execute tailored influencer marketing strategies for the US and Brazil across TikTok, Instagram, and YouTube. Own the complete lifecycle including sourcing, vetting, negotiation, contract signing, creative alignment, and long-term relationship cultivation
- Visual & Content Strategy Formulation: Deeply analyze AirBrush's core product features—including AI filters, skin smoothing, object removal, and intuitive background adjustments. Translate these capabilities into creative, localized briefs that guide influencers to produce authentic, high-converting content suited for photographers, creators, and everyday users alike
- Data-Driven Performance Optimization: Obsessively monitor and analyze campaign performance metrics. Take direct accountability for Impressions, CPM, ER, and CPE, consistently refining the content hook and visual framing to optimize down-funnel ROI
- UGC Incubator & Side-Account Matrix Development: Build from scratch and aggressively scale an independent overseas UGC creator pool alongside a "Side-Account" system to support high-volume, rapid-fire content testing and ensure a steady stream of organic, viral assets
- Localization & Cultural Trend Sniffing: Maintain hyper-sensitivity to global social media algorithms, trending aesthetics, video formats, and viral memes. Decode the psychological and cultural nuances between US demographics and the Brazilian market to deliver hyper-localized influencer directions
- Cross-Functional Content Amplification: Collaborate seamlessly with User Acquisition (UA), Creative Studio, and Product teams. Extract winning influencer assets, package them into paid ad creative loops, and maximize the commercial scale of top-performing native content
- Team Mentorship & Project Leadership: Orchestrate workflows across external agencies and internal cross-functional stakeholders. Serve as a core pillar within the growth team, providing methodological guidance, aesthetic coaching, and day-to-day support to junior team members
Skills
- 3–5 years of solid hands-on experience in overseas influencer marketing
- Proven success in executing campaigns targeting the US or Brazil markets
- Experience with To-C mobile applications (especially photography, video editing, utility, or fashion/lifestyle spaces)
- You are a heavy native user of TikTok, Instagram, and YouTube
- You possess a deeply ingrained instinct for what makes a video or photo visually captivating
- Extremely comfortable with post-campaign data deep-dives
- Able to diagnose underperforming creative assets by correlating metrics like drop-off rates and ER back to structural content or visual issues
- Prior practical experience with UGC creator networks, affiliate loops, or running side-account matrices
- Full professional fluency in English and Chinese (both written and spoken)
- Exceptional project management capabilities
- Highly resilient in fast-paced environments
- Prior experience in mentoring junior peers or managing cross-functional projects
- Experience with To-C mobile applications (especially photography, video editing, utility, or fashion/lifestyle spaces)
- Fluency or working proficiency in Portuguese
Company Overview