[Remote] Marketing Events Specialist

Note: The job is a remote job and is open to candidates in USA. Axway is a leader in enterprise integration, helping organizations drive digital transformation with secure software. They are seeking a Global Marketing Events Manager to lead the planning and delivery of events that enhance brand visibility, engage customers, and support pipeline growth.

Responsibilities

• Own the global events strategy and roadmap across internal and external programs
• Build an event framework that aligns each event to clear business objectives, target audiences, messaging, and success metrics
• Establish governance, planning processes, and playbooks to ensure consistency across regions while allowing flexibility to meet local market needs
• Recommend the right mix of owned events, executive programs, webinars, and third-party sponsorships to support brand visibility, customer engagement, and demand generation
• Lead the planning and execution of internal events such as company kickoffs, leadership meetings, employee engagement events, and strategic internal communications moments
• Partner with leadership and communications teams to ensure internal events reinforce company culture, strategy, and alignment
• Create polished, high-quality experiences that reflect executive expectations and brand standards
• Manage the company’s participation in trade shows, conferences, customer events, partner events, and sponsored programs
• Oversee event strategy, logistics, sponsorship deliverables, booth presence, attendee experience, and onsite execution
• Partner with field marketing and sales leaders to ensure event plans support pipeline, customer relationships, and regional priorities
• Drive pre-event, at-event, and post-event activation plans to maximize attendance, engagement, and follow-up impact
• Work closely with Sales, Product Marketing, Corporate Communications, Brand/Creative, and Marketing Operations to align messaging, assets, audience strategy, and follow-up
• Coordinate cross-functional timelines, stakeholder reviews, and decision-making across multiple event workstreams
• Ensure all event materials, experiences, and communications are on-brand, customer-centric, and aligned with company priorities
• Own event budgets, timelines, and project plans across multiple concurrent programs
• Manage agencies, venues, production partners, AV providers, and other vendors to deliver high-quality execution on time and on budget
• Oversee contracts, negotiations, travel coordination, shipping, onsite staffing, and production schedules
• Identify efficiencies and opportunities to scale event operations globally
• Define and track key event KPIs, including attendance, engagement, influenced pipeline, sourced pipeline, customer engagement, and ROI
• Deliver post-event recaps with actionable recommendations and insights into continuous improvement
• Partner with Marketing Operations to improve attribution, reporting, and event performance visibility
• Support webinar and virtual event execution, including scheduling, setup, production support, and coordination with presenters and campaign owners
• Collaborate on audience targeting, campaign support, and reporting for digital event programs

Skills

• 5+ years of experience managing events in a B2B technology or software environment
• Proven success leading both internal and external events, including executive programs, customer events, webinars, and third-party industry conferences
• Strong project management skills with the ability to manage multiple deadlines, stakeholders, and budgets simultaneously
• Excellent communication and stakeholder management skills, with confidence working across senior leadership, sales, and marketing teams
• Strong vendor management and negotiation experience
• Experience partnering with demand generation and marketing operations teams to connect events to pipeline and business outcomes
• Familiarity with CRM and marketing technology platforms such as Salesforce, Marketo, HubSpot, webinar platforms, or similar tools
• Strong attention to detail and a high bar for quality, brand consistency, and execution excellence
• Willingness to travel as needed
• Experience managing global or multi-region event programs
• Experience in a fast-paced, matrixed B2B software company
• Ability to balance strategic thinking with hands-on execution
• Passion for creating memorable, high-impact experiences that support both brand and revenue goals

Benefits

• Health coverage
• Retirement plans
• Paid time off
• Flexible work
• Career development
• Competitive pay
• Global culture perks

Company Overview

Company H1B Sponsorship