[Remote] Paid Creative & Content Strategy Manager

Note: The job is a remote job and is open to candidates in USA. Allegiance Search is a rapidly growing omnichannel wellness beverages brand, seeking a creative-minded growth marketer to drive customer acquisition across digital channels. The role involves developing high-impact advertising concepts, overseeing content production, and optimizing creative assets to improve campaign effectiveness.

Responsibilities

• Lead creative strategy for customer acquisition initiatives across major social and digital advertising platforms
• Build testing plans designed to uncover new messaging, positioning, and creative opportunities
• Identify emerging trends, audience behaviors, and performance insights that can be translated into new campaign concepts
• Develop advertising frameworks, campaign themes, and conversion-focused content approaches that support growth objectives
• Partner with internal stakeholders to align creative initiatives with broader acquisition goals
• Translate campaign strategies into actionable production plans
• Develop content briefs that provide clear creative direction, messaging priorities, deliverable requirements, and testing variables
• Guide concept development from initial ideation through final asset delivery
• Ensure projects remain on schedule while maintaining quality and performance standards
• Provide constructive feedback to creative contributors throughout the production process
• Serve as the primary point of contact for agencies, production vendors, freelance creators, and external creative resources
• Maintain accountability for timelines, deliverables, and quality of work
• Evaluate partner performance and recommend improvements to production workflows and resource allocation
• Ensure all externally produced content aligns with brand guidelines and campaign objectives
• Analyze content performance to identify patterns, winning concepts, and opportunities for improvement
• Monitor engagement and conversion metrics to assess creative effectiveness
• Develop iteration plans that build upon successful campaign elements
• Collaborate with growth and media teams to ensure creative learnings are incorporated into future initiatives
• Establish processes that support ongoing creative experimentation and optimization
• Support the development of creator-driven advertising initiatives
• Participate in creator selection, briefing, and content review processes
• Ensure creator assets align with campaign goals and performance expectations
• Work alongside influencer and partnership teams to maximize the effectiveness of creator-led campaigns
• Step into content production when speed, timing, or project needs require additional support
• Capture and develop social-first content including product features, brand storytelling, event coverage, and creator-style assets
• Assist with rapid-turn creative production and campaign launches
• Occasionally travel to support content capture, events, and strategic marketing initiatives

Skills

• 4+ years of experience in creative strategy, performance marketing, digital content, or growth-focused marketing environments
• Strong understanding of social advertising ecosystems and content-driven acquisition strategies
• Experience turning performance data into actionable creative recommendations
• Proven ability to manage multiple projects simultaneously in a fast-paced environment
• Excellent organizational, communication, and project management skills
• Ability to balance strategic planning with hands-on execution
• Consumer products, wellness, lifestyle, beverage, or retail brand experience
• Experience working with agencies, production vendors, or creative partners
• Familiarity with user-generated content and creator marketing programs
• Working knowledge of video editing platforms and content production tools
• Portfolio showcasing both strategic campaign development and content execution

Benefits

• Competitive annual bonus target
• Full benefits options - medical, dental, vision
• 401K plan
• Unlimited PTO + 12 paid holidays
• FULLY REMOTE (Must be based in US)

Company Overview