[Remote] TikTok Shop Creator Manager – Build & Scale Influencer Growth Engine (Remote)

Note: The job is a remote job and is open to candidates in USA. Pearl West is a high-growth operator of consumer brands, scaling aggressively across TikTok Shops and Amazon. They are seeking a TikTok Shop Creator Manager to build and manage a high-performing creator acquisition and retention system that drives revenue through creators. The role involves sourcing creators, growing relationships with TikTok Agency Partners, and managing creator pipelines to ensure performance-based results.

Responsibilities

• Own Creator Acquisition Strategy for TikTok Shops: Build a high-performing network of creators who can drive revenue on TikTok Shops, including affiliates, influencers, and UGC talent
• Grow TAP & Creator Agency Partnerships: Identify and develop deep relationships with TAPs (TikTok Agency Partners) and third-party creator agencies. Expand these partnerships into scalable deal flow, consistent performance, and content output
• Put Top Creators on Retainer & Commission Models: Secure creators on monthly retainers, hybrid commission models, or CPA arrangements. Build loyalty and ensure consistent product promotion
• Sourcing & Recruitment: Leverage internal tools, creator marketplaces, agency networks, and social media to recruit net-new creators weekly. Build and manage a structured creator pipeline with performance tracking
• Campaign Execution & Briefing: Manage full-funnel execution from content brief development to creator onboarding, delivery timelines, and product fulfillment
• Community Building & Retention: Create and nurture an engaged creator community through Slack, Discord, or private groups. Offer training, perks, and feedback loops to drive motivation and retention
• Performance Tracking & Optimization: Analyze individual creator performance (CTR, CPA, ROAS), deliver feedback, and adjust strategy. Focus on scalable wins and rapidly eliminate underperformers
• Cross-Functional Alignment: Work closely with growth, creative, and media teams to plug top-performing content into paid campaigns, whitelisting, and top-of-funnel strategy

Skills

• 2–4 years in creator or influencer marketing with a strong focus on TikTok Shops or TikTok affiliate programs
• Direct experience working with TikTok Agency Partners (TAPs) and/or managing relationships with creator agencies and networks
• Strong negotiation skills and understanding of commission structures, retainers, and performance-based compensation models
• Deep understanding of TikTok's creator ecosystem, algorithm dynamics, content formats, and eComm integrations
• Track record of managing 50+ creators at a time, including contracts, creative briefings, and performance tracking
• Fluent in tools like TikTok Creator Center, Shop Ads Manager, affiliate dashboards, or third-party UGC platforms
• Analytical mindset with experience in evaluating ROI, CPA, and funnel metrics from creator campaigns
• Experience scaling influencer programs in consumer brands, wellness, or lifestyle
• Familiarity with creator management platforms like Grin, Modash, or CreatorIQ
• Bonus if you've worked in-house at a brand using TikTok Shops as a primary revenue channel

Benefits

• Bonus/Commission Structure: Performance bonus + equity potential
• Work Arrangement: Remote / Hybrid
• Health & Wellness Benefits: Medical, dental, vision, mental health
• Additional Perks: Creator test budget, flexible PTO, learning stipends, team offsites

Company Overview